- Persuade listeners to adopt your viewpoint or ideas or to take some action.
- Appeal to the audience’s interests.
- Use logic and emotion to support your position.
- Avoid using notes.
Time: Five to seven minutes
The fact is: Every presentation has persuasion as it’s ‘end game’, even those considered informative like internal financial reports or project updates. When you think in terms of persuading rather than informing, it is easier to get passion into your talk.
If you constantly push yourself outside of your comfort zone, that is WHERE you will grow. The end game for any speech is moving audiences to action, and that’s only possible if your take-away messages linger in audiences’ memories.
This speech project explores the power of persuasion, with a focus on audience analysis and the varied forms of persuasion available to a speaker.
Want to be a truly persuasive communicator? Develop language that will get you noticed (and appreciated) by decision-makers and the like.
At present, we are inundated with persuasive messages in the form of advertisements on TV, magazines, trains, buses, and so on. We do it too, by trying to persuade our boss that a business case is better, persuade customer service to refund our money, or persuade our spouses to vacation in the Cayman Islands.
Indeed people who can speak persuasively have a great deal of influence. The ability to get others to fully accept and act on your message is a skill you can use both in your personal and professional life. It is a common skill of good leaders. Consider this saying:
A closed mouth gathers no feet.
Know Your Audience
Contrast in emotion means shifting between analytical and emotional appeals. But think about who’s in the audience and how they process information, both emotionally and intellectually.
The ninth Toastmasters speech project encourages you to go to the next level of harnessing your innate power of persuasion – all for success in your personal life and career.